The name itself has been part of my life for much longer than the company. When my sons were young, they called me "Dache" instead of Dad. As they got older, they began using it in another way. Whenever they saw something that reflected my taste for thoughtful design, clean lines, quality craftsmanship, or creative problem solving, they'd simply say, "That's very Dache."
Over time, the name came to represent more than a nickname. It became a way of describing an approach to creating things with intention.
That approach has been shaped by a lifetime of design and fabrication.
After studying graphic design I worked as a digital matte painter and visual artist, creating imagery for television, animation, feature film, motion graphics, and print. Every project required balancing creativity with precision—an experience that continues to influence the aesthetics and graphics that define Dache cornhole boards and more.
relocating to Grand Rapids, Michigan in 2017 I returned to hands-on fabrication. Working with companies that design and build experiential environments for museums and universities introduced me to new materials including “ACM” (aluminum composite material), which has influenced the way I think about product design.
Rather than asking what I could build with existing materials, I began asking what could be designed specifically for the material itself. ACM's strength, stability, weather resistance, and ability to accept high-quality printed graphics opened up entirely new possibilities. It allowed me to combine my experience as both an image creator and a fabricator into a single process—designing products digitally, understanding how they would behave before they were ever built, and creating finished pieces where structure, function, and graphics all worked together as one.
That way of thinking became the foundation of Dache.